The town of Sabae, located in the Fukui Prefecture, north-west of Kyoto, boasts an eyeglass frame manufacturing industry that produces 96% of the eyeglasses made in Japan. The eyeglass manufacturing industry of this small town is supported by industrial skills that have been passed down through generations for more than 110 years. JAPONISM was launched there in 1996 as the flagship brand of Boston Club Co., Ltd., a company specialized in eyeglass frame design that has been based in this region for more than 30 years. In 2016, the brand celebrated its 20th anniversary.