Situated in the heart of Tokyo, one of the leading fashion hubs of the world, BAPE (or A Bathing Ape) strives to introduce Japanese fashion culture to the world. Since the brand's establishment in 1993, it has become one of the most hyped brands in streetwear, and has remained as a symbol of street fashion for 25 years. Thus far, it has produced iconic design items, original patterns and character such as "APE HEAD", "BAPE® CAMO", "BAPE STA™", "SHARK HOODIE" and "BABY MILO®" etc. It has now expanded into Mens', Ladies and Kids line and is carried throughout stores in Japan and also sold in US, UK, HK, China and various Asian countries. It is well known globally and highly supported by a wide range of fashionistas.